Brand Assets

Welcome to the official eBook Crafter brand assets page. Here you’ll find our logos, color palette, typography guidelines, and brand standards to help you accurately represent eBook Crafter. Whether you’re an affiliate partner, customer, blogger, or media professional, please follow these guidelines to ensure our brand is presented consistently across all platforms.

Brand Name & Spelling

Always use “eBook Crafter” with consistent capitalization:

• ✅ eBook Crafter
• ✅ eBook Crafter (when starting a sentence)
• ❌ ebook crafter
• ❌ Ebook Crafter
• ❌ eBookCrafter
• ❌ E-book Crafter

The “e” in eBook should always be lowercase, followed by a capital “B”. “Crafter” should always be capitalized as a proper noun.

Logo Usage

Our logo is the foundation of our brand identity and should be used in its original form without modifications. The eBook Crafter logo combines our wordmark with our distinctive icon, representing the craft of digital publishing.

Logo Variations

• Primary Logo: Full color logo for use on light backgrounds
• Reversed Logo: White version for use on dark backgrounds
• Monochrome Logo: Single-color version for print or limited color applications
• Horizontal Logo: Alternative layout for wider spaces
• Vertical Logo: Stacked version for square or narrow formats

Logo Guidelines

• Maintain clear space around the logo equal to the height of the “e” in eBook
• Never stretch, skew, or alter the proportions
• Don’t add effects, shadows, or outlines
• Minimum size: 120px wide for digital, 1 inch wide for print
• Use high-resolution files for all applications

Icon/Symbol

The eBook Crafter icon symbolizes the intersection of traditional craftsmanship and modern technology. This simplified version of our brand mark is perfect for:

• App icons and favicons
• Social media profile pictures
• Small spaces where the full logo isn’t practical
• Watermarks and stamps
• Navigation elements

The icon should maintain the same color and spacing guidelines as the full logo.

Color Palette

Our brand colors reflect creativity, professionalism, and the digital publishing world.

Primary Colors

• Craft Blue: #2B388E (Primary brand color)
• Paper White: #FFFFFF (Clean, publishing-focused)
• Ink Black: #343434 (Text and contrast)

Secondary Colors

• Sage Green: #10B981 (Success states, positive actions)
• Warm Orange: #F59E0B (Highlights, calls-to-action)
• Soft Purple: #8B5CF6 (Premium features, creativity)

Neutral Colors

• Light Gray: #F9FAFB (Backgrounds)
• Medium Gray: #6B7280 (Secondary text)
• Dark Gray: #374151 (Body text)

Typography

Our typography system emphasizes readability and modern professionalism, essential for a publishing-focused brand.

Primary Typeface

Inter – Used for headings, user interface, and digital applications

• Clean, modern sans-serif
• Excellent readability at all sizes
• Available as a Google Font

Secondary Typeface

Merriweather – Used for body text in longer content and blog posts

• Classic serif with excellent readability
• Conveys authority and publishing heritage
• Available as a Google Font

Fallback Fonts

• Sans-serif: Arial, Helvetica, system-ui
• Serif: Georgia, Times New Roman, serif

Screenshots & Product Images

High-quality screenshots showcase eBook Crafter in action and should accurately represent our current interface and features.

Screenshot Guidelines

• Use actual content, not Lorem ipsum when possible
• Capture clean, organized workspaces
• Include realistic eBook projects (avoid copyrighted content)
• Maintain consistent browser/app chrome
• Use standard screen resolutions (1920×1080, 2560×1440)
• Save as high-quality PNG files

Image Specifications

• Hero Images: 1920x1080px minimum
• Feature Screenshots: 1200x800px minimum
• Mobile Screenshots: Actual device dimensions
• Thumbnails: 400x300px minimum
• Format: PNG for screenshots, JPG for photos

Voice & Tone Guidelines

When writing about eBook Crafter, maintain our brand voice:

• Professional yet approachable: We’re experts who make complex things simple
• Empowering: Focus on what users can achieve
• Clear and concise: Avoid jargon, speak plainly
• Encouraging: Publishing can be intimidating—we make it accessible
• Authentic: Real benefits, honest limitations

Key Messaging

• “Craft professional eBooks with ease”
• “From idea to published eBook”
• “Publishing made simple”
• “Your eBook creation companion”

Usage Guidelines

✅ Approved Uses

• Reviewing or writing about eBook Crafter
• Affiliate and partnership materials
• Press coverage and media kits
• Educational content and tutorials
• Social media posts about our platform

❌ Prohibited Uses

• Implying official partnership without agreement
• Creating derivative logos or modified versions
• Using outdated logos or screenshots
• Suggesting endorsement of other products/services
• Any use that could confuse or mislead users

Contact & Questions

For brand guideline questions, custom asset requests, or partnership inquiries, contact us at admin at ebookcrafter dot com.

For high-resolution files, vector formats, or additional assets not included in the download package, please reach out with your specific requirements.

Last updated: [4th September, 2025] Brand guidelines version 2.1